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Wednesday, February 15, 2012

FSBO In This Market?

Consumers have been using REALTORS for over one hundred years; there must be a reason for this.  Before searching online or skimming the yellow pages for the best looking real estate agency, a person must be knowledgeable of the agent & company they are choosing to represent their biggest investment.  You won’t find any inexperienced agents in our RE/MAX Office.  But you will find synergy – the kind that occurs when the best work with the best, sharing the support & services of the world’s premier real estate organization.  Over the past 35 years, RE/MAX has grown from a single top producer to nearly 95,000 agents.  That’s more than 95,000 professionals, averaging twice the experience & three times as many sales per agent as other real estate agent in the United States.

Many homeowners decide to market their homes independently in order to save money by not paying the real estate agent’s professional fee for services.  Buyers in today’s market are working with professional agent to find a home.  We have all the tools for a successful sale.  Why would a buyer go to a ‘for sale by owner’ when there are over 1200 homes for sale in Thurston County listed in the NWMLS?  Obviously they are looking for a deal & there’s just no such thing as a deal.  Frequently the job of selling your own home is extremely difficult because of emotional involvement.  Retaining objectivity throughout negotiations with a buyer is not always easy.  I can negotiate in three party transactions without getting emotionally involved as a seller easily could.

Even if successful, will they ever know with certainty that they received the highest possible price?  I can assist in this process by getting price data on sold comparable properties & helping create a marketing plan for their home.  First identifying it’s selling features.  Then decide who the potential buyers are & how they can be reached.

Should they advertise and if so, where?  What will the marketing strategy be and to who?  Will they hold open houses?  Open houses will allow them to meet all their neighbors, as well as those who just like to “kick the tires” off of the local real estate market.  At my office, we’re constantly developing new promotional tools, implementing new advertising strategies & introducing new technologies to keep us “Out in Front” of the competition.

Finally, when a seller tries to sell & market the home on their own, they are not equipped with the mandatory Washington State forms such as the five page real property transfer disclosure statement & the lead based paint disclosure.  Unlike our major competitors, RE/MAX is still led by the same team who created it 35 years ago.  The concept was to attract the top agents in the profession who felt that they wanted to have total control over their sale and marketing efforts.

Isn’t the decision easy?  Call me & you’ll have an agent for life.

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