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Monday, July 16, 2012

RE/MAX is global

It’s the site that has revolutionized international real estate search. Now, is getting an online marketing boost with new web banners available in seven languages, and some of them are appearing before millions of readers on the Wall Street Journal’s website.

The online banners, designed by the RE/MAX Graphics Team, are available in seven languages – English, Spanish, Hindi, German, Italian, Chinese and Portuguese.  The banners depict a variety of scenarios – a new baby, a wedding, a child going off to college – that tie in to the RE/MAX advertising campaign, "For All The Things That Move You."
"Our regions and Associates around the world now have these invaluable tools that speak to consumers in their native languages so they can promote in their markets," says Larry Oberly, RE/MAX Vice President of International Development. 

"With the English banners appearing on the Wall Street Journal’s website, millions of consumers are learning of the network’s global reach and ability to cater to any buyer, anywhere in the world. This is a tremendous advantage no other real estate organization comes close to."

Since launching last fall, has added hundreds of thousands of home listings in more than 70 countries and territories in 32 languages. The site has attracted nearly 750,000 unique visitors who have generated more than 18 million page views. The majority of visitors are from China while the most-searched city is London. In April, the top areas being searched included Costa Rica, the Bahamas and Belize.

Visitors can also check prices in 31 currencies and get the latest world real estate news and events through an in-depth and detailed news feed. The closest competing website offers properties in only 18 countries, 11 languages and 20 currencies.

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